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About Us
A Legacy of Mentorship.
A Life of Purpose.
The Founder's Story
"Quiet in presence but firm in purpose, Li Lian believes the future of this profession isn't about selling more, but about helping others live better."
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Li Lian
Founder, Lian Group
For over three decades, Li Lian's journey has been anchored by a simple reality: the best way to build a lasting business is to build the people inside it.
She didn't set out to create an empire. What began as a personal search for a stable, honest career has naturally grown into a true "Entrepreneurial Home" (安全的创业之家) – a secure, supportive community for driven professionals. Here, mentorship is more than a corporate buzzword; it means practical guidance, open doors, and deep collaboration.
When professionals are trained well and led with integrity, the outcome is obvious. They pass that exact same respect onto their clients, offering honest advice, absolute reliability, and genuine peace of mind.
1993
Founded with a vision to transform how insurance serves people.
1998
A milestone that transformed our growing business into a place we proudly call home.
2001
Expanded our team and services to meet growing client needs.
2005
Engaging the public through diverse media platforms.
2010
Achieved multiple industry accreditations and recognition.
2015
Featured on public podcast sharing industry knowledge.
2020
Elevated our internal training systems, shaping future leaders.
Now
Continuing to nurture the next generation of insurance professionals.
1993
Founded with a vision to transform how insurance serves people.
1998
A milestone that transformed our growing business into a place we proudly call home.
2001
Expanded our team and services to meet growing client needs.
2005
Engaging the public through diverse media platforms.
2010
Achieved multiple industry accreditations and recognition.
2015
Featured on public podcast sharing industry knowledge.
2020
Elevated our internal training systems, shaping future leaders.
Now
Continuing to nurture the next generation of insurance professionals.
Mission
To cultivate people of character and competence through lifelong mentorship, empowering them to build meaningful, purpose-driven careers founded on integrity, care, and continuous growth.
Vision
To redefine the insurance profession by creating a culture where mentorship, virtue, and human connection shape the next generation of trusted leaders.
Our Values
Mentorship
We guide others with the wisdom, inspiration, and care of a seasoned teacher, focusing on the whole person.
Leading by Example
We believe in unyielding integrity. We do not just teach principles; we demonstrate them in our leadership and daily actions.
Virtue and Skill
We uphold character as our greatest asset, while continuously honing our professional expertise to serve at the highest level.
Could this be the right
place for you?
If you value integrity, personal growth, and being part of something built to last, we'd love to hear from you.
HonestMotivatedAccountablePassionateCurious
Let's get in touch!
Could this be the right
place for you?
If you value integrity, personal growth, and being part of something built to last, we'd love to hear from you.
Honest
Motivated
Accountable
Passionate
Curious